Our Eco-Responsibility

Our packaging

"The choice of plastic is a conscious one"

At present, most of our bottles and jars are made from 100% recyclable PET and 100% recycled and recyclable RPET, food-grade and made in France, to guarantee optimum preservation of your products. They all come from Europe to minimize our carbon footprint. The use of 100% recyclable PET gives our packaging a second life after recycling.

We are gradually moving on to RPET 100% recycled and 100% recyclable for our products.
We worked for several months with our French supplier, who didn't yet offer our packaging in this material, to develop these new bottles, which we wanted to be truly 100% recycled, not just a compromise between PET and RPET.
The first products concerned are our neutral bases and vegetable oils. We're doing everything we can to reach our goal of 100% recycled plastic packaging.

What are PET and RPET ?

PET, or polyethylene terephthalate, is the only plastic that can be recycled in a closed loop and regenerated ad infinitum without any loss of material for an identical use. This makes a major contribution to the circular economy.

RPET is simply recycled PET. It can therefore be recycled like conventional PET, but it is also recycled. To obtain RPET, there are several stages: PET is collected, sorted, crushed, cleaned and then reused.

The difference between the two ?
RPET has a grayer color than virgin PET, and there's no guarantee that you'll get the same color every time. Transparency is slightly altered, which explains why the color of our oils, for example, will be different through the gray packaging.

Other alternatives to PET

The Sugar Cane PE: It is made from sugarcane waste and does not cause deforestation. This PE is therefore natural, the only problem being that the sugarcane waste comes from Brazil, which generates a lot of transport to bring the raw material needed to produce the packaging.

Bio PET : It's made from 30% renewable raw materials (starch, glucose, vegetable oil, cellulose) and 70% oil-based raw materials. It's recyclable and biodegradable. However, it takes special conditions for a biodegradable element to break down quickly and form compost, otherwise it remains considered waste until it is broken down, which can take a very long time.

Why not glass ?

For a long time now, we've been thinking about what we can do to limit our ecological impact. We've studied numerous solutions and alternatives, and the task is not an easy one, given the misconceptions we all have on the subject.

The perception of glass packaging is very good when it comes to ecology. In fact, many of you have already asked us why we don't have glass packaging. However, on closer inspection, all is not so rosy for glass.

Why haven't we taken a stand in favor of glass packaging?

Are glass and ecology misconceptions? We've weighed up the pros and cons:

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Because it can be recycled 100% of the time, glass is often considered the ideal material in terms of ecology. New glass is obtained by mixing sand (an endangered natural resource), sodium carbonate and lime.
Resists aggressive compositions, which is why it's perfect for containing perfume or essential oils. The recycling process and especially the melting temperature (very high, over 1000°C) represent a significant carbon footprint and CO2 emissions.€
As glass is a heavy material, it increases the carbon footprint of goods transport (when delivering your parcels, for example).
Fragile, glass packaging generally requires other materials to protect and cushion the products in the parcel so that they don't break during transport. This also wastes space in the carton
+
Because it can be recycled 100% of the time, glass is often considered the ideal material in terms of ecology.
Resists aggressive compositions, which is why it's perfect for containing perfume or essential oils.
-
The recycling process and especially the melting temperature (very high, over 1000°C) represent a significant carbon footprint and CO2 emissions.€
As glass is a heavy material, it increases the carbon footprint of goods transport (when delivering your parcels, for example).
Fragile, glass packaging generally requires other materials to protect and cushion the products in the parcel so that they don't break during transport. This also wastes space in the carton

In a nutshell

Packaging recycling isn't the only thing to consider when it comes to ecology. CO2 emissions during production, transport and recycling must also be taken into account.

Mind you, we're not ruling out the alternative of glass at all, but it does require some thought. Glass should not be denigrated: it is a material that can be reused ad infinitum, and is ideal for packaging products containing perfume or essential oils. Indeed, these products are too aggressive for other containers. That's why our WAAAAW perfume, essential oils and cosmetic fragrances are available in glass bottles.

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So, glass or no glass ?

In view of all this, we have come to the conclusion that the alternative of recycled and recyclable plastic is nonetheless a coherent choice in terms of environmental protection. For the moment, from our point of view, plastic remains the most environmentally-friendly solution, particularly for large containers (neutral bases and vegetable oils).
Nevertheless, we are aware that there is still progress to be made in this area, and it's a daily concern for us to stay informed on the subject and the possible alternatives for better environmental protection. Several projects are therefore underway to improve on this subject, which we consider essential.

How do we sort our packaging ?

Simple, everyday gestures that benefit us all.
Once you've pampered yourself with the products, you don't know what to do with the packaging? Don't worry! We've put together a simple table with sorting instructions for each of our products.

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OUR OBJECTIVES :

We are committed to ensuring that by the end of 2024, all our plastic bottles and jars (already 100% recyclable) will also be 100% recycled.

Do our best to offer you refill formats for as many products as possible, so that you can reuse your packaging and limit waste.

We always try to use as little packaging as possible, and as much recyclable packaging as possible.

Constantly seeking more ecological solutions with our packaging specialist partners.

Helping you give empty packaging a second life.

Give your containers a second life !

We don't think about it enough, but don't forget that before recycling, your packaging can also have a second life!
Come and discover all our (ultra) simple DIY ideas for reusing your empty containers. Decoration, gift ideas... there's no shortage of choice. Just click here >>>

Our impressions

As part of our kits, we offer a small booklet of essential recipes for your homemade cosmetics. Even if it's not intended to be thrown away, but rather to be kept, we're committed to being as eco-responsible as possible. Our paper is 100% PEFC. This means that part of the pulp used to make the paper is recycled pulp and the other part comes from eco-responsible forests. PEFC certification attests to respect for the natural environment and the environmental, economic and social functions of forests. It also ensures the renewal of forests to combat deforestation.

Our business cards are printed on 100% cotton paper made from recycled tee-shirts and textile scraps. With this option, we obtain cards made from 0% trees. Everything is transformed and nothing is thrown away.

The inks we use on our paper prints are alcohol-free vegetable-based inks. Laminating, which is only used in certain cases to ensure quality and a clean finish, is biodegradable. Finally, the printers we select respect best practices such as sorting and recycling waste on a daily basis.