Cook for your skin

From cooking to beauty there is only one step...

In the world of beauty, we have always been told that the most important thing is to nourish our skin well, but we have never been told that we can nourish it by cooking for it ourselves!
Thanks to WAAM, you can now do just that, as we offer a whole range of natural products that you can use alone or mix together to create recipes that are best suited to your skin.

And all cooks will tell you, to cook well, you need good ingredients, so we looked for natural products from farms that respect people and the environment and we took the opportunity to share with you the best beauty recipes from around the world.
Because at WAAM we are sure of one thing: that by taking care of your skin you can also help take care of the planet.

DIY

ON THE QUAYS

For our very first campaign, it was important for us to highlight the message we have been promoting for 5 years: that everyone can become an actor in their own well-being and beauty thanks to simple, accessible and customizable cosmetics.
At WAAM, we create ourselves.

WAAM TAKES OVER
PARISIAN STREETS

After the metro, WAAM has taken the streets of Paris by storm!
A poster campaign in the center of Paris to promote our web series.
These posters were designed as clues to its concept, in the form of challenging questions: have you ever put mustard on your hair, carrot on your face or broccoli on your body?
For the contestants in our web series, who are more used to cooking gourmet dishes than experimenting with cosmetic treatments, this was a real novelty.
And for Cook For Your Skin, they entered the competition and took on the challenge!

The first web series that combines the worlds of DIY beauty and cooking!

4 culinary experts, 4 beauty recipes, 1 beauty jury, 1 winner.

The 4 culinary expert candidates will be judged on their creation of beauty recipes by a jury composed of: Dieynaba (founder of WAAM), 1 client and 2 beauty influencers known for their expertise.
The prize for the person who best executes the recipe? The famous golden whip!

Experts you love and tons of beauty tips, this is THE competition not to be missed!

Watch the episodes

LIVE SHOPPING

How do I build a natural routine based on my hair type?

Are you looking to go natural with your hair but don't know where to start? Are you in the middle of a hair transition or simply looking for THE routine that's right for your hair type and your issues?
Don't move, we have what you need!

On the program:
- Hair advice from the expert @lapetitegaby
- Products for every hair type for a complete natural routine.
- Simple and quick beauty recipes
And with @alix.grousset at the helm, we can only have a good time!

Watch Live Shopping again

DIY

With WAAM, you create!

Do It Yourself.
Faced with increasingly complex and standardized brands, we have chosen simplicity, personalization and creativity.
Combine, pair, and blend our products using our recipes to create the cosmetics that truly suit you, super easily.
In no time, you are the master of your compositions!