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We're guessing that if you're here, it's no coincidence: you're looking for more responsible cosmetics , right? That's good, because at WAAM , we've made it our mission to offer healthy beauty alternatives to your everyday products.
To tell you more about WAAM, we must first tell you about Dieynaba, the founder . In 2016, in an increasingly complex and less and less clean cosmetics sector, she wanted to find simple, raw, natural products, starting with shea butter from her native country, Senegal. And having lived on 3 different continents, she has soaked up beauty secrets from all over the world!
She wants to share this mix: WAAM, We Are All Metis, was born.
The little seed of WAAM was planted in my childhood in Senegal, when my mother treated our skin, our hair and all our ailments with Shea Butter, as her mother did before her.
This seed germinated when I became a mother myself . The cosmetics industry was at the heart of many controversies: where could I find this butter in which I could have complete confidence to take care of my children?
With WAAM, I wanted to create this brand that reassures, an ethical brand that pays homage to this heritage of nature that exists in all cultures and which, by sharing, makes beauty universal. In 2016, I launched Yuzu Shea Butter.
And since that first bud, WAAM has grown a lot!
It is thanks to these solid roots that the team is formed today: passionate people driven by the search for the most innovative formula in the most responsible approach possible, to offer the best to our customers.
Because WAAM 's most powerful fertilizer is you, the #WAAMfamily ! We first forged strong bonds around DIY. Then you became experts, pushing us to innovate in the ingredients and galenic forms offered. Today, we know that your habits have changed : so we're launching WAAM Signature, the range of ready-to-use products inspired by your favorite DIY recipes!
You are our greatest motivation and it is you who guide our evolution. Thank you for letting us experience this wonderful adventure!
Dieynaba
The heart of WAAM is to share with you the world's beauty rituals, those that are passed down from generation to generation. It's our way of coming together, of creating a community around a vision of multicultural, inclusive, universal beauty. And no one is left behind at WAAM : men, women, children, whatever your skin or hair type, we want you all to find the answer to your needs. And we're here to help you!
Our grandmothers' beauty secrets are always simple and natural tips. We don't need more! Our products contain only the essentials: clean and natural ingredients following a strict blacklist to respect your skin and the environment. And because we're not going to share nature's treasures with you by destroying it, we take care of our impact, from sourcing our raw materials to recycling your finished products.
This simple and natural beauty at WAAM is first and foremost raw ingredients to make your own DIY cosmetics. But not only that! Our expertise also allows us to develop ready-made products, to let you enjoy these ingredients from around the world without getting your hands dirty. The goal we have set for ourselves is to find innovative solutions for more eco-responsibility, healthy alternatives to your everyday products. And we have lots of ideas in mind!
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Don't know what to choose? Try these products:
Organic Nourishing Hair Care
Castor oil
Organic Aloe Vera Gel
WAAAAW Tanning Capsules!
Organic Gentle Shampoo
Mustard Oil
