Magic Powders - Eco-responsible range

WATERLESS

Waterless formulas

We don't necessarily realize it, but the cosmetics industry is a huge consumer of water, as it can make up 60% to 90% of a conventional cosmetic product. For WAAM, the most important thing is the active ingredients; what's the point of selling you water? The water is in your bathroom, the magic of the ingredients is in the bottle!

ZERO WASTE

Eco-designed packaging

• Glass and aluminum packaging for optimal preservation
• 100% recyclable materials (glass and aluminum)
• Reusable and refillable bottles with refills to give them a second life and limit waste

I discover

TRAVEL FRIENDLY

Practical formats

• No more risk of leaks in the suitcase
• Small bottles that last a long time (up to 3 months of use for toothpaste and powdered facial cleanser)
• A lightweight format that's convenient to take with you
• No need to worry about the 100ml limit per product allowed in the cabin when taking the plane!

CARBON FOOTPRINT

Reduced CO2 footprint

• Products made in France
• Without water, therefore less heavy when transported by truck
• No heating is required during the production of the products, which means considerable energy savings.

COMPOSITION

Healthy formulas

• From simple formulas to short INCI lists
• Products certified organic by Ecocert
• 100% natural origin
• More concentrated products with 100% active ingredients, nothing superfluous
• Preservative-free to further reduce environmental impact

ECONOMIC

Product longevity

• Bottles with generous quantities
• Powders require only a very small amount for each use