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Enter the beauty grocery store!

The Beauty Grocery Store, a journey to the heart of beauty secrets from around the world!

To feel good about yourself, you have to understand that it starts from the inside out. It's nice to take care of your skin and hair, but the results are more satisfying when they come from the inside out.

Did you know that there are a large number of foods that address our beauty concerns?

Beauty comes from within

We understand that the texture of our hair and the appearance of our skin are determined by what we apply to it, but also by what we consume.

For a radiant complexion, opt for carrots, and to avoid blemishes, avoid oil. Of course, this is all very personal, and each body reacts differently, and if you listen carefully, you'll understand its needs.

Start by paying attention to your diet and adding some touches from the beauty store .

What is the beauty grocery store?

The beauty grocery store is a journey of the senses to the four corners of the world, with authentic and natural products that you can consume and integrate into your beauty routines. The beauty grocery store is a universe filled with beauty secrets from all over the world, from Africa to India, including the Islands. Use the ancestral beauty secrets that nature has offered us. In the WAAM beauty grocery store, you will find food products for your well-being and your beauty. From food supplements to herbal tea plants, including tea and superfoods, it's all there! Our goal is to offer a suitable natural product for each problem, whether it's lack of energy, digestive problems, brittle hair, imperfections and many others. Discover the products selected for the beauty grocery store :

WAAM x Kanthé infusions

- Rooibos Gourmand (Coconut & Cocoa) :

For a break, this delicious, caffeine-free, antioxidant-rich herbal tea will accompany you at any time of day. It will bring you warmth and energy in the morning and comfort in the evening after a stressful day thanks to the cocoa bean, an excellent anti-fatigue and anti-stress agent. The coconut pieces add even more indulgence.

- Rooibos Detox (Lemongrass & Mathé) :

This fresh, low-sugar herbal tea can be consumed at any time of day, hot or as an iced tea—it's up to you. It's ideal as a 28-day course of treatment, combined with a balanced diet to help you stay slim. The combination of green mate and lemongrass promotes the elimination of toxins and aids digestion.

Dried plants

- Organic Calendula :

Calendula flowers are traditionally used in herbal medicine for their ability to help relieve digestive problems. They are also recommended for regulating menstruation and to help cope with period pain and hot flashes associated with menopause.

These flowers are not only used in herbal teas. In homeopathy, they can also be prepared as a decoction and used on compresses for their healing and antibacterial benefits, or as a mouthwash for sore throats or gum problems.

Not forgetting its uses to brighten up your DIY projects as well as for decorating your soaps and treatments with their beautiful yellow color.

- Organic Hibiscus :

The well-known hibiscus flower is consumed in some regions, particularly as an infusion in the form of Bissap, a drink believed to have medicinal properties. It can be drunk hot or cold. With its pinkish color and slightly fruity, tangy taste, it's impossible to resist. Its virtues? This herbal tea is antioxidant, refreshing, and promotes drainage. It is also known to provide tone, energy, and vitality, which is why it is recommended for daytime use.

These pretty dried flowers can also be used in many DIY projects, whether to decorate your soaps, candles and bath bombs or to make a strengthening rinse water for your hair.

Discover all our dried plants

Food supplements

- Ashwaghanda :

Ayurvedic secret Ashwagandha or Indian Ginseng is a plant known as an "adaptogen." This type of plant is said to increase the body's natural ability to resist stress.

- Bacopa :

Bacopa is a plant native to India where it is reputed to improve memory and concentration.

- Moringa :

Now considered a "superfood," moringa contains numerous vitamins, as well as minerals, essential fatty acids, and amino acids. It helps strengthen the immune system and boost energy. Finally, moringa is also an outstanding antioxidant.

- Stinging nettle :

Stinging nettle is a dietary supplement known for promoting beautiful nails and hair. Rich in silica, zinc, vitamins, and minerals, it also strengthens them and promotes their growth. It is also very interesting for its high iron content.

Discover all our food supplements

Superfood

Here's our selection of SUPER FOOD plant powders! These plant powders contain a host of benefits for the body. Enjoy their magical powers from the inside out! In a juice or added to your meals, they'll naturally boost your body.

- Baobab Powder :

Baobab fruit powder is known for its sweet and tangy flavor. Due to its energizing properties, it is often used to combat fatigue. This tree, found particularly in Africa and Madagascar, is a very rich source of vitamin C and calcium. Baobab powder is 7 times richer in vitamin C than an orange, 4 times richer in calcium than milk, and 9 times richer in fiber than prunes.

- Hibiscus Powder :

Hibiscus makes a refreshing drink; it is also a mild laxative. It is antibacterial, anti-inflammatory and analgesic. It is a cholagogue, a diuretic and a uterine muscle relaxant. It is also hypotensive, spasmolytic and hypocholesterolemic.

Focus on the WAAM x KANTHÉ collab

WAAM is launching its beauty store with two new products in collaboration with Kanthé! A collaboration born from a shared love: for Africa and natural beauty. Inner beauty, the kind that makes us feel good. They also share a love for pure, raw products, those found in nature and used for thousands of years by our ancestors, which are now part of beauty secrets.

The values ​​of both brands are similar: sharing, discovery and authenticity, all centered around beauty, whether internal or external.

This similarity could only be united through a collaboration between the two brands, and this is how the Rooibos Détox & Gourmand infusions were born!

You have all the ingredients to pamper and take care of yourself, both inside and out. Become the best version of yourself with the beauty store!

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