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    Our commitments

    Our commitments

    We are committed to a more ethical, responsible and fair approach to cosmetics, one that preserves the environment and all living beings.

    #

    A model that preserves Nature

    From the outset of the WAAM adventure, we have sought to build a model that preserves Nature, its resources and the people who grow, harvest and transport them.
    Sourcing, manufacturing, packaging, distribution: we are committed to finding the best ecological and ethical solutions by working hand in hand with all our partners. All our suppliers of raw materials are rigorously selected according to a strict charter.

    We always give priority to fair trade, particularly for the production of shea butter. Made from nuts harvested in Mali, our iconic product is the fruit of the labor of a Fairtrade Labelling Organization (FLO) certified cooperative. Bringing together over a thousand women from 37 villages, this cooperative has set itself the mission of improving the living conditions of its members, while combating poverty among rural women through more responsible use of resources and fairer remuneration for work.

    Products not tested on animals

    In compliance with European regulations, no products are tested on animals. All our products are vegan/vegetarian, i.e. they contain no ingredients of animal origin.

    #

    Our commitment to people

    1001 Fontaines' aim is to provide vulnerable populations with daily access to drinking water. Indeed, 1/3 of the world's population still has no access to drinking water. For the past 16 years, the association has been organizing the creation of "Water Kiosks" (micro-companies producing drinking water using solar energy) managed by local entrepreneurs recruited, trained and supported by the association. The water is delivered directly to the beneficiaries in remote rural areas of Cambodia, Madagascar and Myanmar, and sold at less than two euro cents a liter to guarantee the sustainability of this model. And because children are the first to be affected by water-related illnesses, they distribute free water to schools every day.

    By providing sustainable access to drinking water, 1001fontaines succeeds in: improving people's health, giving children better educational opportunities, emancipating women by freeing them from the chore of fetching water, developing the local economy and gradually lifting entire villages out of poverty. 2 euros means 1 year's drinking water for a schoolchild! It also means fewer illnesses, a 75% drop in absenteeism and better concentration in class. Quite simply, better chances for the future...
    Our actions: Since 2022, WAAM has been working alongside the 1001 fontaines association, carrying out donation campaigns to provide access to drinking water.

    Our commitment to children and education

    Because education is an essential right, WAAM has chosen to support the French association Racines d'Enfance. Since 2004, Racines d'Enfance has been working exclusively in rural areas of Africa to promote children's education. Its aim is to build nursery schools with vegetable gardens to improve children's living conditions, prepare them for successful entry into elementary school, and free up mothers' time to develop economic activities (market gardening, handicrafts, etc.).) Racines d'enfance in figures:
    - 20 years of existence and experience (1st school in 2004)
    - 12 nursery schools in 4 regions in rural Senegal
    - More than 10,000 children aged 3 to 7 enrolled since 2004
    - Around 1,200 children aged 3 to 7 enrolled each year in the 12 schools
    - A balanced meal served 5 times a week in schools
    - Half of school directors are women
    - A school under construction in Côte d'Ivoire (inauguration end 2023)

    Discover solidarity shopping: for every WAAM purchase, a €1 donation goes to Racines d'Enfance. Campaign from November 1 to 14, 2023.

    First steps to school

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