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    Our know-how

    Our know-how

    We've come a long way since the brand was founded in 2016! If we started with DIY cosmetics, today we can say that we're experts in healthy beauty alternatives. And what we're most proud of is :

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    Controlled sourcing

    After years of researching the world's ingredients, we've found trusted suppliers who we know respect our charter. This means we can be sure of offering you top-quality raw materials, with an extraction process that denatures them as little as possible and is in line with their seasonal nature.

    An in-house laboratory..

    Because you're never better served than by yourself, we've developed our own Research & Development department. And what a pleasure it is to be able to develop our own formulas from exclusive ingredients, to constantly improve them according to your feedback, and to look for the innovation that might just change your whole routine!

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    ... Just like our production!

    As with our laboratory, we have brought our production chain in-house. This allows us to monitor the quality of our products from A to Z, and to offer you WAAM 100% made in France!

    Certified products

    We can do even better than natural products: natural AND organic! We're working to ensure that more and more of our products are certified organic by Ecocert. This demanding label is a guarantee of confidence for you, and a guide to good practice for us.

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