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    Our philosophy

    Our philosophy

    We believe that everyone can become the actor of their own well-being and beauty, thanks to simple, accessible and customizable cosmetics.

    OUR PHILOSOPHY OUR FORMULAS

    With WAAM, you create !

    Faced with increasingly complex and standardized brands, we've opted for simplicity, personalization and creativity. With WAAM, you create!
    Combine, mix and match our products with the help of our recipes to create the cosmetics that really suit you, super-easily. In no time at all, you're the master of your own compositions !

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    Not sure where to start ?

    If you don't know where to start, don't worry! You can find all our tips, tricks and ideas to help you create the skincare products that suit you best. Ready to get started ?

    And if you're not into DIY, don't worry: WAAM isn't just for homemade cosmetics fans! If you prefer to avoid mixtures, you can use our products as they are. They also work wonders on their own !

    Our formulas

    We create 100% natural products for use on their own or in ultra-clean beauty recipes based on pure ingredients.

    Inspired by beauty rituals from around the world

    Did you know that WAAM products draw their inspiration from beauty rituals around the world that have been handed down from generation to generation?
    We've sought them out, some from the other side of the world, others just around the corner. What they all have in common is that they celebrate the extraordinary powers of nature.

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    Short, totally transparent formulas

    We share these powers with you in short, easy-to-make, totally transparent skincare formulas. In creating WAAM, we've gone back to basics, retaining only the essentials without sacrificing effectiveness. Only what's necessary, only for you: pure active ingredients, natural ingredients, organically grown whenever possible and obtained using gentle extraction processes that preserve their properties (cold-pressing for our vegetable oils or distillation with organic Aloe Vera water for our floral waters).

    No more harmful substances and chemical components. We've replaced controversial ingredients with natural, skin-friendly alternatives.

    Our blacklist

    Ingredients you won't find again never in our products and alternatives:

    BlacklistAlternative
    Mineral oils 100% pure and natural vegetable oils
    Parabens Benzyl Alcohol, Dehydroacetic Acid, Tocopherol
    Nanoparticles and nanomaterials
    Phenoxyethanol Benzyl Alcohol, Dehydroacetic Acid
    Silicones Caprylyl / capryl glucoside
    PEG (polyethylene glycol) and PPG Fatty alcohol, sucrose stearate, polyglyceryl 3 isostearat
    Substances of animal origin Vegan products
    Petrochemical actives Active ingredients of natural origin
    Suspected endocrine disruptors We only use natural products such as oils, butters, clays...
    Aluminum salts Essential oils, Baking soda
    Controversial sulfates (sodium laureth, ammonium lauryl) Cocamidopropyl betaine, lauryl betaine
    Quaternary ammoniums Cocamidopropyl betaine, lauryl betaine
    DEA, EDTA, TEA
    Phthalates
    Carbomer Xanthan gum, succinoglycan
    Formaldehyde and formaldehyde releaser (DMDM hydantoin)
    Polysorbate
    Triclosan
    Isothiazolinones (MIT, DIT, MCIT) Benzyl Alcohol, Dehydrocacetic Acid
    BHA, BHT Tocopherol
    Blacklist
    Parabens
    Mineral oils
    Silicones
    Substances of animal origin
    Phenoxyethanol
    Nanoparticles and nanomaterials
    PEG (polyethylene glycol) and PPG
    Petrochemical actives
    Suspected endocrine disruptors
    Aluminum salts
    Controversial sulfates (sodium laureth, ammonium lauryl)
    Quaternary ammoniums
    DEA, EDTA, TEA
    Phthalates
    Carbomer
    Formaldehyde and formaldehyde releaser (DMDM hydantoin)
    Polysorbate
    Triclosan
    Isothiazolinones (MIT, DIT, MCIT)
    Azo dyes
    BHA, BHT
    Alternative
    100% pure and natural vegetable oils
    Vegan products
    Active ingredients of natural origin
    Benzyl Alcohol, Dehydroacetic Acid
    Caprylyl / capryl glucoside, Coconut Alcohol
    Xanthan gum, succinoglycan
    Fatty alcohol, sucrose stearate, polyglyceryl 3 isostearat
    Tocopherol
    Baking soda, Essential oils
    Cocoamidopropyl betaine, lauryl betaine, betaine
    We only use natural products such as oils, butters, clays...
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