Short, totally transparent formulas
We share these powers with you in short, easy-to-make, totally transparent skincare formulas. In creating WAAM, we've gone back to basics, retaining only the essentials without sacrificing effectiveness. Only what's necessary, only for you: pure active ingredients, natural ingredients, organically grown whenever possible and obtained using gentle extraction processes that preserve their properties (cold-pressing for our vegetable oils or distillation with organic Aloe Vera water for our floral waters).
No more harmful substances and chemical components. We've replaced controversial ingredients with natural, skin-friendly alternatives.