Our Story

A WORD FROM THE FOUNDER

The little seed of WAAM was planted in my childhood in Senegal, when my mom used to treat our skin, our hair and all our aches and pains with Shea butter, just as her mother had done before her.

This seed germinated when I became a mother myself. At the time, the cosmetics industry was at the heart of a lot of controversy: where could I find this butter in which I could have complete confidence to take care of my children?

With WAAM, I wanted to create a brand that would reassure, an ethical brand that would pay tribute to the heritage of nature that exists in all cultures and that, by being shared, makes beauty universal. In 2016, I launched Yuzu Shea Butter.

And since then, WAAM has grown! It's thanks to these solid roots that the team forms today: enthusiasts driven by the search for the most innovative formula in the most responsible approach possible, to offer the best to our customers.

Because WAAM's most powerful fertilizer is you, the #WAAMfamily! First, we forged strong ties around DIY. Then you became experts, pushing us to innovate in the ingredients and galenic forms proposed. Today, we know that your habits have changed, so we're launching WAAM Signature, a range of ready-to-use products inspired by your favorite DIY recipes!

You are our greatest motivation, and it is you who guide our evolution. Thank you for sharing this wonderful adventure with us!