Magic Powders - Eco-responsible range

WATERLESS

Waterless formulas

We may not realize it, but the cosmetics industry is a major consumer of water, which can make up 60% to 90% of a conventional cosmetic product. For WAAM, it's all about the active ingredients, so there's no point in selling you water! The water is in your bathroom, the magic of the ingredients in the bottle !

ZERO WASTE

Eco-designed packaging

• Glass and aluminium packaging for optimum preservation
• 100% recyclable materials (glass and aluminum)
• Reusable and refillable bottles with refills to give them a second life and limit waste

I discover

TRAVEL FRIENDLY

Practical formats

• No more risk of leakage into the suitcase
• Small, long-lasting bottles (up to 3 months' use for toothpaste and powder facial cleanser)
• A lightweight format that's easy to carry
• No need to worry about the 100ml/per-product limit allowed in the cabin when flying !

CARBON FOOTPRINT

Reduced CO2 footprint

• Products made in France
• Water-free, so lighter to transport by truck
• No heating required during product production, which means considerable energy savings

COMPOSITION

Healthy formulas

• Simple formulas with short INCI lists
• Organic products certified by Ecocert
• 100% natural origin
• More concentrated products with 100% active ingredients, nothing superfluous
• Preservative-free to further reduce environmental impact

ECONOMIC

Product longevity

• Bottles in generous quantities
• Powders require a very small quantity for each use