This butter, with its delicious honeyed almond scent, will enhance and bring comfort to your skin and hair, while protecting and nourishing them. The perfect daily skin care product.
Instant Gentle Shea Butter
Protective, Nourishing, Softening
This butter, co-created with our customers on the occasion of our 5th anniversary, with its delicious honeyed almond scent, will sublimate and bring comfort to your skin and hair while protecting and nourishing them. The perfect daily skin care product.
A product with multiple benefits, it can be used on both skin and hair for intense nourishment. Soft and gentle, it will appeal to all those who want to savor an exceptional moment. Nourishing, protective and, above all, allergen-free, it will bring a feeling of comfort and well-being to even the youngest.
It will quickly become an indispensable ingredient in your DIY recipes, such as an enveloping shea chantilly in which you'll find all its virtues. This skincare ritual will evoke an escape as soft and warm as a sunset.
A co-creation with the #WAAMfamily
Why co-create ?
WAAM was created in 2016 with its iconic yuzu shea butter. To mark the brand's 5th anniversary, we'd like to highlight this product with a new fragrance.
So we decided to open the doors of our offices to 10 of our customers and integrate them for a day into our product marketing team to develop this new product with us.
No stage of the creative process was left to chance, and we shared everything with this hard-working and dedicated team, in a spirit of laughter and good humor:
- Introduction to shea butter and the cooperative
- Choice of fragrance
- Brainstorm product name
- Product label design and color
- Writing the product sheet
- DIY workshop to make a shea whipped cream with the new butter
This wonderful day gave birth to our new butter: Beurre de Karité Instant Douceur !
Applications
Nourishing body care: add a dab to your bath for satin-smooth, protected skin.
Protective balm: Apply shea butter daily to nourish and protect your skin.
Repairing mask for damaged hair: Apply shea butter strand by strand, leave on under a hairnet overnight for supple, shiny results, then shampoo.
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