In the world of beauty, we've always been told that the most important thing is to nourish our skin, but we've never been told that we can nourish it by cooking for it ourselves! Thanks to WAAM, you can now, as we offer a whole range of natural products that you can use on their own or mix together to prepare the recipes best suited to your skin.
And as any cook will tell you, to cook well you need good ingredients, so we went looking for natural products from farms that respect people and the environment, and took the opportunity to share with you the best beauty recipes from around the world. Because at WAAM, we're sure of one thing: by taking care of our skin, we can also help take care of the planet.
For our very first campaign, it was important for us to highlight the message we've been defending for 5 years: that everyone can become the actor of their own well-being and beauty, thanks to simple, accessible and customizable cosmetics. At WAAM, you create it yourself.
WAAM S'EMPARE PARISIAN STREETS
After the metro, WAAM has taken the streets of Paris by storm! A poster campaign in central Paris to promote our web series. The posters were designed as clues to the concept, in the form of challenging questions: have you ever put mustard on your hair, carrots on your face or broccoli on your body? For the candidates in our webseries, who are more used to cooking gourmet dishes than drumming up cosmetic care, this was a real novelty. And for Cook For Your Skin, they entered the competition and rose to the challenge !
WEB SERIE
The first webseries to combine the worlds of DIY beauty and cooking !
The 4 expert cooks will be judged on their beauty recipes by a panel of judges made up of : Dieynaba (founder of WAAM), 1 customer and 2 beauty influencers known for their expertise. The prize for the person who best completes the recipe? The famous golden whisk !
With the experts you love and a ton of beauty tips, this is THE competition you don't want to miss !
How do I build a natural routine for my hair type ?
Would you like to go natural with your hair, but don't know where to start? Are you in the midst of a hair transition or simply looking for THE routine that's right for you and your hair type? Don't move, we've got just what you need !
On the program: - Hair tips from the expert @lapetitegaby - Products for every hair type for a complete natural routine. - Quick and easy beauty recipes And with @alix.grousset at the helm, you're bound to have a great time !
Do It Yourself. Faced with increasingly complex and standardized brands, we've chosen simplicity, personalization and creativity. Combine, mix and match our products with the help of our recipes to create the cosmetics that really suit you, super-easily. In no time at all, you're in control of your compositions !
Beauty recipes that make you want to
Cook For Your Skin's top recipes
Chocolate, meringue? No, we're talking about beauty recipes for your skin! Get out your aprons, it's your turn with the help of our recipe kits below !
A gentle solid shampoo, it's ideal for the whole family and all hair types: color-treated or not, straight or frizzy. What's more? It's economical and easy to use !
This kit contains everything you need to make your own shea whipped cream. Ideal for nourishing and protecting the skin and hair of the whole family! A super-simple recipe for a truly gourmet product, fun from A to Z.
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