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Our approach to ever greener packaging
BY VIRGINIE KOERFER
2020 marks an important milestone for WAAM, with the aim of offering you even more virtuous bottles and packaging, and more recycling ideas. Marketing Manager Melen tells us what's going on and what's new.
100% RECYCLED PLASTIC ON ALL OUR BOTTLES
By the end of the year, all bottles will be made from recycled materials. Suppliers have been selected, and all that remains is to finalize compatibility tests between the products and their containers. The only difference for the consumer is that the bottles for vegetable oils and neutral bases will be slightly tinted.
There will be no difference for floral waters, since the bottle is already dark in color, to protect the water from light. The aim is also to switch from jars to recycled PET containers by early 2021.
REFILL-FORMAT PRODUCTS
At the beginning of 2021, neutral bases, with their 400 ml bottles, will be available in flexible plastic eco refills (doypack), 100% recyclable, including caps, with a saving on plastic used of around 70%.
This is an important step, since our basic products (cleansing gel, shampoo, cleansing oil, moisturizing milk, hair care mask) are used every day for personal hygiene, and have a high repurchase rate. By the end of the year, our powders will also be available in doypack format.
GLASS IN SMALL QUANTITIES
Glass can be recycled, but it weighs a lot, which has an impact on the carbon footprint when products are transported. Each time we launch a new product, we ask ourselves how it should be used. We prefer to use small containers, which limits the environmental impact.
Essential oils and perfume must be packaged in glass bottles to ensure their preservation. Our micas are also sold in small glass bottles.
With the exception of perfume, available in 100 ml, essential oil bottles are 10 ml and micas weigh 3 grams. For our entire catalog, the volume of glass used is therefore limited compared to plastic.
EVEN MORE IDEAS FOR HOME RECYCLING
We're constantly adding new DIY ideas to our site for reusing empty packaging. All our containers are reusable, with caps that can be easily unscrewed.
For example, our 100ml vegetable oil bottles are ideal for air travel. The same goes for our wooden gift boxes, which are easy to divert once emptied of their contents.
OUR BOXES
Whatever their format - wood, cardboard or cotton pouch - they are reusable and recyclable.
The leaflet (explanatory brochure) is made from recycled paper and printed with vegetable-based ink.
ACTIONS IMPLEMENTED AT WAAM
At WAAM, we take care to reduce waste on a daily basis. No plastic cups in our workspace, everyone brings their own water bottle or uses glass glasses. In the toilets, we use washable cotton towels to wipe our hands; we've done away with paper towels.
And we use the printer when really necessary, for example to archive important documents. When it comes to cleaning, we use natural, organic products: our WAAM neutral hand-washing gel, and white vinegar and bicarbonate to clean our offices and washrooms.
Our green plants are protected from midges and mealy bugs with our neem oil, an excellent repellent.
