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The product co-created with customers #WAAMfamily
As you know, our aim at WAAM is to share beauty. Beauty is an exchange, a secret scattered to the four corners of the world. Recipes handed down like a legacy. So for us, nothing could be more natural than to carry out our projects with you.
To mark WAAM's 5th anniversary, we've decided, for the first time, to organise a day of co-creation with you, our valued customers, the #WAAMFamily.
What is a co-creation day?
Quite simply, we've invited some of you to spend a day on our premises with the WAAM team, taking part in the various stages of creating a new product. The product? A shea butter with a new fragrance.
Yuzu shea butter is the product with which the WAAM brand was born in 2016. So, to celebrate its 5th anniversary, what could be more natural than to offer you a new limited edition version of this emblematic product?
How did the day go?
10 of you joined us for a full day of adventure. We began with a convivial breakfast, followed by a presentation on shea butter and the cooperative we work with. This was followed by a presentation of shea butter and the cooperative we work with, which is so close to our hearts (find all the information HERE).
We reviewed, and some of us even learned about, the very special shea butter manufacturing process (also described in one of our blog posts).
Then came the practical part. Together we tested and chose the fragrance of the new Instant Douceur shea butter, as well as its label, name and the words used to describe it in the product sheet.
Brainstorming time: a brainstorming session full of exchanges and good humor. Our objective was to transcribe the scent, which combines the creaminess of almond with the sweetness of honey. A real awakening of the senses!
With such committed co-creators, it was not difficult to achieve this goal.
A new butter for our 5th birthday!
Once this part is finished, everything is regulated, we send the product for testing and the whole process is explained to the participants. Then it was time to celebrate: a great day couldn't end without a DIY workshop to make a shea whipped cream!
And at WAAM, we love to share, so participants were able to preview the product and give their opinions, which you can view on video HERE. We're proud to be able to offer you this new product, which reflects the image of WAAM: a brand that listens, is close to and inspired by its community!
In the spirit of our values, the day was full of sharing, because beauty unites us! It was a gathering that reflects who we are, and where everyone was able to express their creativity.
The result of this highly enriching day was Beurre de Karité Instant Douceur, which customers were able to receive and test as a preview!
